// helpful links

var nr_of_things = 13;
var tips = new Array (nr_of_things)	
var dsp = new Array (nr_of_things)

tips[0] = "When you receive a media call get the reporter's name, affiliation outlet, and telephone number up front.  If the reporter is not someone with whom you usually deal, or seems suspect for any reason, ask to call him or her back.";
tips[1] = "Assume anything you say to a reporter can and will be used in a story.  As a general rule, it is safer to operate as if there is no such thing as going \"off the record.\"  This is particularly true in a crisis situation when the media are desperate for information.";
tips[2] = "If you are in a position to verify the basic facts, it is generally preferable to do so immediately.";
tips[3] = "Show concern.  Explain the situation, acknowledge what you can, and provide the company response.";
tips[4] = "Do not guess.  If you do not know the answer to a question, simply ask the reporter if you can call him or her back with the information.  If you cannot get the information, let the reporter know you are still working on it or unable to get it.";
tips[5] = "Be accessible.  Institute a system so that the media do not receive a busy signal and have the ability to reach someone outside of regular working hours.  This is particularly true with a crisis where media may be calling from all different time zones.  If there is only one spokesperson, make sure he or she is reachable at all times.";
tips[6] = "If it is not obvious, try to discern how long a reporter has been working on a story, who the primary sources are, and what the specific focus of the story will be.";		
tips[7] = "If you have names and numbers for third-party sources who would provide useful insight, and it is appropriate to do so, offer them to the reporter.";		
tips[8] = "Address rumors and misstatements.  If there is misinformation, act quickly to correct it.";
tips[9] = "Be sensitive to a reporter's deadlines.  While you may not be able to provide all the information the media need, attempt to provide what you can before their deadlines.  Getting your story or facts into the initial news cycle is critical.  It is harder to go back and try to correct information.";		
tips[10] = "Do not withhold information.  As new pieces are available for public dissemination, distribute information to the media through broadcast fax or personal phone calls.";		
tips[11] = "Respond to media inquiries in a calm, collected manner.  Don't joke about a situation.  Again, SHOW CONCERN.";		
tips[12] = "Maintain a media log of phone conversations with reporters.";		
tips[13] = "If a reporter interviews multiple spokespersons within the company, make sure careful records are kept of the conversations.  If one spokesperson neglects to mention a key fact or message point, it is then possible for the next person interviewed to interject it.";		

dsp[0] = "";
dsp[1] = "";
dsp[2] = "";
dsp[3] = "";
dsp[4] = "";
dsp[5] = "";
dsp[6] = "";
dsp[7] = "";
dsp[8] = "";
dsp[9] = "";
dsp[10] = "";
dsp[11] = "";
dsp[12] = "";
dsp[13] = "";